The Production Manual: A Graphic Design Handbook

Get ready for the real world of graphic design with "The Production Manual* Less theory, more practice* Detailed how-tos and full instructions on hundreds of production techniques* Practical, down-to-earth, up-to-the-minute informationWant a job in graphic design? In the real world? Here's the book that teaches everything you "really" need to know. "The Production Manual" is filled with practical how-it-works, how-to-get-it-done information, and it is perfect for anyone who has an educational background in graphic design but not a lot of work experience. Detailed explanations of plate-making, resolution, printing techniques, and more, plus guidance on creative printing and how to get tricky effects such as duotones and halftones, as well as exhibition, packaging, and signage, make "The Production Manual" the up-to-the-minute reference work for everyone starting out in graphic design.